Tubi Study Reveals Streaming's Growing Role in Holiday Shopping (3 minute read)
Streaming is now a major driver of holiday shopping. Nearly half of viewers make a purchase after seeing an ad. 71% shop while streaming, often influenced by the content or ads they watch. Authenticity matters, with 77% more likely to buy from independent creators and 43% drawn to brands that feel real or high-quality. Viewers also engage spontaneously, with 47% shopping impulsively and 60% buying immediately when an ad catches their attention. | Why So Many Publishers Are Launching Brand Marketing Campaigns Right Now (6 minute read)
Publishers like Reuters, NBC News, and Wired are running their first brand marketing campaigns, moving into subways and social feeds with awareness ads. They are doing it now because referral traffic is declining, AI is threatening search visibility, and Gen Z doesn't know these brands. With AI platforms scraping publisher data, brand equity now sets negotiation leverage. These campaigns aren't just for vanity, they're pre-activation plays for subscriptions and future-proofing. | | How to Get 50% Increase in Leads w/ 1 Line of Text (13 minute read)
A top hospitality school increased lead form submissions by 50% by placing a single authentic testimonial directly above the inquiry form. The quote was short, specific, and paired with a real student photo. This small shift addressed user hesitation at the moment of decision. Rather than investing in a website redesign or new traffic sources, the team focused on trust-building where and when it mattered most to potential leads. | Udemy's From Platform to Powerhouse Marketing Strategy (5 minute read)
Udemy built its growth by turning its business model into its marketing engine. It created a marketplace where instructors promote their own courses, driving organic traffic and lowering acquisition costs. Its SEO-focused strategy and 200,000+ course catalog capture long-tail search demand, while localized pricing and campaigns across 180+ countries make the platform feel personal and accessible. Udemy for Business added a strong B2B arm that targets companies through thought leadership, subscriptions, and success stories, creating sustainable long-term revenue. | | Introducing Figma Weave: the next generation of AI-native creation at Figma (2 minute read)
Figma has acquired Weavy and rebranded it as Figma Weave, a new AI-native platform for image, video, animation, and motion design. Weave combines model flexibility with professional editing on a browser-based canvas, giving users full control over lighting, masking, and color grading. The acquisition supports Figma's strategy to pair AI with human craft, enabling creatives to refine outputs beyond first prompts and build more distinctive content pipelines. | OpusClip (Tool)
OpusClip transforms long-form videos into viral-ready clips optimized for social media. It uses models like ClipAnything to automatically detect highlight moments, reframe videos for different platforms, add captions, and generate brand templates and b‑roll. The platform supports uploads from YouTube, Vimeo, Zoom, Twitch, and more, and offers both a free plan and a paid tier. | Create on-brand marketing content for your business with Pomelli (2 minute read)
Pomelli is a new AI tool from Google Labs and DeepMind designed to help small and mid-sized businesses generate consistent and branded content across social channels. It builds a Business DNA profile by analyzing your website, then produces tailored campaign ideas and editable creative assets. The tool is now available in beta across select English-speaking countries. | | Beth O'Malley Wants Email Marketers to Stop Being Hard on Themselves (14 minute read)
A good email strategy starts with intention. The "why" behind each message matters as much as what's sent. Standout emails sound human, use thoughtful segmentation, and prioritize meaningful communication over volume. Focus on impact rather than vanity metrics, viewing unsubscribes as healthy signals and engagement as the real measure of success. Personalized and well-timed messages build trust, while generic or image-heavy ones erode it. Pattern-interrupt emails that spark curiosity can re-engage audiences. Like tapas, the best emails are small, purposeful, and satisfying. | Arielle Nissenblatt on Curating Podcasts and Expanding the Creator Economy (5 minute read)
EarBuds is a weekly podcast newsletter that helps listeners find high-quality shows and helps creators reach engaged audiences. Each issue features 5 episodes tied to a theme, including one from the curator's own show and others they recommend. Founded in 2017 to solve discovery challenges and give independent creators more visibility, it has grown into a platform with a podcast, website, and active social presence. The focus is on building lasting listener relationships and giving creators tools to present their content thoughtfully. | | | Love TLDR? Tell your friends and get rewards! | | Share your referral link below with friends to get free TLDR swag! | | | |
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