Figma Buys Weavy 💰, Adobe AI Assistant ✨, Google Pomelli 📢

Figma has acquired Tel Aviv–based AI image and video generation startup Weavy, rebranding it as Figma Weave. The 20-person team will join Figma ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Sign Up |Advertise|View Online TLDR TLDR Design 2025-10-31 📱 News & Trends Figma acquires AI-powered media generation company Weavy (2 minute read) Figma has acquired Tel Aviv–based AI image and video generation startup Weavy, rebranding it as Figma Weave. The 20-person team will join Figma. Weavy will remain a standalone product for now before being integrated into Figma's platform. Founded in 2024 and backed by $4 million in seed funding, Weavy's tools let designers combine multiple AI models for advanced, node-based image and video generation with detailed editing controls. Adobe Launches AI Assistants for Express and Photoshop (2 minute read) Adobe launched AI assistants for Express and Photoshop to help users create and edit images more efficiently. Express features a dedicated AI mode for text-based image generation that users can toggle with traditional editing tools, while Photoshop's sidebar assistant can understand layers, automate object selection, and handle repetitive tasks like background removal. Adobe is also testing "Project Moonlight," which coordinates multiple Adobe assistants and connects to creators' social channels to understand their style. Google Launches Pomelli, an AI-powered Tool that Creates Social Media Campaigns Automatically (1 minute read) Google's new AI tool, Pomelli, automatically generates complete social media campaigns for small and midsize businesses by scanning their websites to extract brand elements such as tone, colors, and fonts. The system then suggests campaign ideas based on the extracted brand profile, with content that can be edited in the interface and downloaded. Google aims to reduce the time and cost of creating marketing materials through this public beta, now available in the US, Canada, Australia, and New Zealand via Google Labs. 🚀 Opinions & Tutorials The AI Concept that Changed Our Company's Way of Working (7 minute read) A Latin American HR startup has developed a "Product Playground"—a local environment where non-engineers can rapidly build and test functional product ideas using AI and their design system components. This tool has shifted the design team's role from creating all interfaces to maintaining infrastructure that enables company-wide innovation, reducing idea-to-prototype cycles from weeks to hours. The approach raises questions about traditional design workflows and handoffs, but the company views it as a necessary evolution during their "production acceleration stage." Adobe just previewed some of the wildest AI tools we've ever seen (3 minute read) Adobe showcased over ten experimental projects from its research team at Adobe MAX 2025, highlighting major AI innovations. Standouts included Project Motion Map, which animates static Illustrator images via text prompts; Project Clean Take, which edits and replaces audio directly from video transcripts; Project Light Touch, which adjusts photo lighting and shadows after capture; and Project Frame Forward, which applies edits from a single video frame to the entire clip using AI. Marketing UX Within Your Organization (7 minute read) Embedding UX into an organization requires internal marketing to shift culture and build awareness. The approach focuses on creating a network of UX ambassadors across departments through tools like newsletters, discussion forums, and memorable internal PR stunts. Regular newsletters should equip ambassadors with practical tips and stories, while forums provide peer support. Other tactics include internal conferences, short user-testing videos, and physical reminders to keep UX visible. These low-cost, creative efforts help spread user-centered thinking and build lasting organizational support for UX. 💻 Launches & Tools Video Collaboration, Built for How Creatives Actually Work (Website) Flask is a video collaboration platform built for how creatives actually work. Annotate videos visually, record in-depth feedback, and add any reference on your screen. Your Space for Creativity (Website) PackPack creates a dedicated space for your creativity. Save anything, capture every idea, articles, images, videos, or webpages—save it all with just one tap. 🎁 Miscellaneous Generative UI and Early Thoughts (1 minute read) A generative UI approach allows large language models to dynamically create interface structures at runtime based on real-time context and user intent, rather than having designers hard-code every element in advance. This probabilistic method enables interfaces to adapt automatically to different users and situations without requiring manual redesigns or new feature implementations for each scenario. The shift represents a fundamental change from predicting every possible use case upfront to letting systems respond contextually to user needs as they arise. How to Build Your Startup's First Design System (8 minute read) SpotAI developed its first Design System through a structured, practical process suited for small teams. The process involved creating a realistic moodboard, exploring visual styles in Figma, rebuilding mockups with components, collaborating early with engineers, using an open-source component library, building a detailed Figma system tied to code, and maintaining it over time. The result was a scalable, evolving system that streamlined design and development while emphasizing simplicity, collaboration, and continuous improvement. Three years of X: The power (and peril) of radical brand reinvention (5 minute read) Elon Musk's overhaul of Twitter into X shows how drastic, ego-led rebrands can backfire when they ignore user connection and brand heritage. The platform lost much of its community's loyalty and recognition by discarding familiar identity elements and forcing a new direction. Successful transformation should evolve gradually, be grounded in purpose and audience understanding, and preserve what people already value while guiding them forward. Reinvention works only when it earns belief, not when it demands it. ⚡ Quick Links How Artists Behind Marvel, Alien, and the Matrix Movies are Fighting AI (13 minute read) Artists working on major franchises like Marvel, Alien, and The Matrix are resisting AI through class-action lawsuits, legislative efforts like California's AB 412 transparency bill, and grassroots organizing that recently packed a Sacramento hearing with voice actors, writers, and concept artists. Adobe Creators' Toolkit Report: 86 Percent of Global Creators Use Creative Generative AI, See it Boosting Creator Economy (4 minute read) 76% credit it for accelerating their business growth and personal brand development. Love TLDR? Tell your friends and get rewards! Share your referral link below with friends to get free TLDR swag! https://refer.tldr.tech/ee77e8fe/4 Track your referrals here. 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