🚲 This Week in Experiential: ‘Stranger Things’ Bike Ride, Miami Art Week Ideas, Author Q&A

01.16.26 The 2026 Formula 1 season officially kicks off in March with the Australian Grand Prix, but teams are already building hype with car reveal events in the U.S. Last night, the Red Bull Racing and Racing Bulls teams took over Michigan Central Station in Detroit, home of their new partner Ford, for their season launches. Projections on the building celebrated the new cars, and the Red Bull engine was unveiled with AR on stage. 📷 Photo of the Week     Ride-or-die fans of Netflix's smash hit "Stranger Things" gathered in L.A. for One Last Ride, a series-themed, four-mile bike and pedestrian experience that featured live music, trivia, exclusive merch drops, bike customization, cosplay, a fan hub, flash mobs and a scavenger hunt… Read more. 🗨️ Insight of the Week   "Our technologies are transformational, and entertainment at its best moves people emotionally. That's why our approach is always, 'Show. Don't tell.'" –Yvonne Marquez, Global Head of Experiential Marketing, Dolby Field Report Editors' Picks for the Most Engaging Booths at CES 2026 In this special report, we dig into the bread-and-butter convention booth experiences that are the hallmark of CES, from the designs to the storytelling to the immersive tech… Read more. Ideas From Plant Pulses to Libraries, 12 Experiential Ideas from Miami Art Week It wasn't all velvet ropes and yacht bashes during Miami Art Week. Businesses prioritized the art of engagement over celebrity guests, and the results speak for themselves… Read more. Expert Q&A Charles Melcher Discusses How Immersive Experiences are Reshaping Culture In his book "The Future of Storytelling," brand marketing veteran Charles Melcher makes the case that the "next media renaissance" is upon us. We sat down for a deep dive… Read more. Trend of the Week Inside the Shift Toward Cozier Brand Environments Both business and consumer attendees are increasingly seeking out creature comforts and opportunities for escapism to help combat the uncertain state of the world… Read more. Marketing News The Brief: Frozen Cities, Nostalgic Bike Rides and Sky-High Sports This week's hot topics in experiential marketing cover the Harbin Ice Festival in China, Houston Rodeo's pop-up country music show and Lacoste's sky-high padel play… Read more. 💡 ICYMI Last Week   CES 2026: Personalization, Suites, AI in Design and Skin-deep Engagement Big Changes, Robot Grooves and More from the CES 2026 Show Floor Experiential in Color Mentorship Q&A: Gerry Rojas and Natalie Azcona The Brief: Tailgate Trolling, Blizzard Brews and Beast City Top 10 Most-Clicked Trend of the Week Stories of 2025 📌 EM Updates   Ex Awards Now Open: Enter your events, trade show booths, integrated live campaigns and more into the Ex Awards, celebrating the best in brand experience. New for 2026, alongside our winners, we'll also be recognizing select campaigns with Honorable Mentions. Submit your entry. ✉️ Contact Us   The Sizzle is produced by Event Marketer, the industry's largest information resource on experiential marketing. Learn more.   Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com For ad and lead-gen opportunities: Jon McLoughlin | jmcloughlin@accessintel.com Subscribe to Event Marketer | Find New Partners in The Event RFP Superbook

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