| Hello | We get it. You've already seen a thousand Black Friday offers. But how do you spot the genuine deals among a sea of lukewarm discounts? At Which? we have a dedicated team of deal hunters, and their standards are sky-high. We track prices throughout the year and test products rigorously, so we can definitively say whether it's a bargain worth buying or best left on the shelf. If you're in the market for a new gadget, make sure you check our expert-vetted deals before you buy.
Also this month, we reveal the most and least reliable laptop brands, and our investigation into AI has uncovered the hidden dangers of relying on chatbots for your web searches. | |  | | Lisa Barber | | Which? Tech Editor | | | | | | | | Our phone expert's Black Friday secrets | | Adam Speight is our certified smartphones whizz. After years of covering the sales madness, he's sharing his nine essential tips to sniff out a genuine bargain on a fantastic phone. | | | | | |
| Can you trust AI? | | More than half of us now use AI to search the web for information, but can you trust the chatbots? Our investigation shows that relying on them too much could be a costly mistake. | | | | | | | |
| Black Friday deals you can trust | | | | | |  | | Tech help for humans, by humans | | Solve your tech issues with our experts on your side. Plus, get 25% off an annual Tech Support membership and pay £36.75 for one year. Offer ends 8 Jan 2026. | | | | | |  | | | Free newsletters for everyone – get expert tips from Which? emailed to you regularly
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