Loops for PMs: The Ultimate Guide
Loops for PMs: The Ultimate GuideThere's a ton of hype about loops. What's actually useful for PMs? I tested everything, so you can just get the real alpha.
That was Boris Cherny, the creator of Claude Code. Peter Steinberger, who built OpenClaw also said something similar on X: These two are arguably the best AI product builders in the whole world. So I’ve had a big question on my mind: Are loops only for engineers, or are they actually useful for PMs? That’s the question we answer today. Today’s PostToday’s post is the result of 5 weeks of testing loops to figure out what the alpha really is for PMs:
Before we get into the long deep dive, here’s a quick summary of what you need to know.
Loops are not the same as /goal or scheduled tasks. /goal is just how some people define criteria inside a loop. And a scheduled task is the trigger. A loop is a full system that starts itself and does work for you. 1. What a PM loop actually isLoops fit the PM work you repeat:
These are the types of things you may have built into Relay.app or Lindy before. Now they can run straight out of Claude Code or Codex. Real Loop ExampleHere’s an example. Most PMs in B2B companies only hear about sales deals in a Quarterly Review with sales. So they can’t react in time. That’s the perfect use case to set up a Sales Monitoring loop with a simple prompt to Claude Code or Codex: Build me a loop that runs every week. That’s it. That’s what a basic PM loop is. You’ll get a basic AI output like this:
I find that you don’t really ‘get it’ till you do that. So go build a loop now (use my prompt above or your own) before we go any further so you really grok it. What should be a LoopAsk yourself 4 questions. If the answer to all 4 is yes, you can make a loop:
Here are my suggestions:
That’s everything you need to build basic loops. 2. The 6 pieces of a great PM loopWhat you’ll quickly run into with a basic loop like those in section 1 is:
After months of testing to solve these 2 problems, I’ve learned each loop needs 6 elements:... Keep reading with a 7-day free trialSubscribe to Product Growth to keep reading this post and get 7 days of free access to the full post archives. A subscription gets you:
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