How 'Purchase Moore Hamann Bacon' Became a Winning Ad Campaign for Iowa Pork Producers
What began with a humorous social media post has turned into a very successful ad campaign for the Iowa Pork Producers Association. How did it come together?
When the annual Pork Powerhouses® ranking of the largest pig producers in the U.S. launched 30 years ago, the company at the top of the list, with 180,000 sows, was Murphy Family Farms. Founder Wendell Murphy had built a pig empire from dirt lots among the pine trees around Rose Hill, North Carolina.
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