| Discover trends, tactics, and bold ideas. All in one playbook. | EventTrack 2026 is here, and it’s packed with exclusive insights from over 1,000 Fortune 1000 marketers and event attendees across B-to-C, B-to-B, and trade show sectors. | | | | on average, of B2B & B2C attendees will increase event attendance. | Experience is the Priority | | | of consumers are more inclined to purchase after attending a live event. | | | of B2B attendees feel more educated after attending an in-person event. | | | At Sparks we don’t just report on data and trends, we help you translate insights into action and unforgettable experiences. | | | Download the EventTrack and you'll get instant access to the Full Research Report PDF with over 50 pages of exclusive data and insights from Fortune 1000 marketers and event attendees that will inform your strategy and inspire your next move. | Brands are boosting event budgets because attendees are flocking to more live experiences than ever. Discover why events are now the linchpin of the marketing mix and how they’re driving ROI, awareness, and purchase intent. | Marketers are doubling down on smarter spending, tighter portfolios, and content-driven engagement. From consumer loyalty activations to B2B relationship building, see how leading brands are reshaping event strategies to deliver measurable outcomes. | Exhibitors are investing heavily in content, design, and interactive experiences. Learn how these events are redefining ROI and becoming PR powerhouses while balancing sustainability and attendee expectations. | Attendees are more eager to connect than ever. Get inside the mindset of today's event attendees and uncover what truly motivates them to engage with brands. | | | Don't miss your chance to download. | | | | | 2828 Charter Road
Philadelphia, PA 19154 | | | |
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