TLDR Marketing 2025-12-02

Conquer the Q4 campaign chaos with Asana (Sponsor)

Marketers everywhere are feeling the pressure: launch more campaigns, ship them faster, and do it all with fewer resources.

If you need a moment for a primal scream, we understand. But here's the good news: There's a way to do more with less, and it's Asana.

Asana is the work platform where human + AI collaboration comes together, helping marketing teams to plan more smoothly, speed up campaign production, and reduce busywork—without adding headcount.

Learn more about how your team can boost productivity and scale campaign workflows with Asana.

Try Asana for free →

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News & Trends

Gen Z Shoppers Aren't Spending Like Retailers Need Them To (5 minute read)

Gen Z is cutting holiday spending far more than other generations. They plan to reduce budgets by an average of 34% as rising rent, student loans, and everyday costs strain finances. This pullback contrasts with overall US holiday sales. Younger shoppers are hunting for deals, choosing cheaper dupes, buying secondhand, or making gifts, creating pressure for retailers who expect this group to drive nearly 20% of spending within 5 years.

Most Instagram Users Overestimate Their Addiction To Social Media Use (3 minute read)

A large study of US Instagram users found that only 2% show clinical signs of addiction, even though 18% believe they are addicted. Most heavy use reflects habit, not addiction, yet media narratives push the addiction label and shape user perceptions. When researchers framed Instagram use as addictive, users reported lower control and more self-blame. The findings show frequent use is common, but true addiction is rare and often overstated by both users and media coverage.

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Strategies & Tactics

5 campaigns to add to your 2026 content calendar (2 minute read)

Strong content strategies blend category evangelism, marketing transparency, advisor collaboration, first-party data, and creative stunts. Educate the market on why old methods fail, share launches and experiments, and reveal behind-the-scenes insights. Engage advisors with shareable, exclusive content, and use product and customer data to challenge trends or produce industry reports. Capture attention with playful stunts, parodies, and unexpected uses of your product.

The New Marketing Dashboard in the AI era (1 minute read)

B2B marketing has always relied on SEO, paid ads, and automation. However, AI is reshaping those pillars. SEO is shifting into LLM visibility, paid clicks are up an estimated 50% to 100%, and budgets are moving toward harder-to-measure brand efforts. AI also unlocks automated prospecting, qualification, and seller enablement that speed deal cycles and improve close rates. To reflect this shift, teams need dashboards that track influence, demand, and revenue impact rather than legacy metrics.

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Resources & Tools

Give campaigns more bang for your buck with Asana (Sponsor)

Asana helps you keep your campaigns on track and on message for better results.

With Asana, you can:

See the full picture across campaigns
Review and approve assets
Keep stakeholders informed

Try Asana for free →

Blindspot (Platform)

Blindspot is a fully automated digital billboard platform that lets advertisers book over 2.5 million screens worldwide. Users can select specific billboards, hours, and creative, then swap content in real time based on weather, traffic, or events. The platform provides context-aware messaging, frequency control, and transparent ROI tracking, including foot traffic, web sessions, and sales lift.

ChatGPT Just Became a Personal Shopper. Is Your Store Ready? (4 minute read)

ChatGPT's new Shopping Research feature transforms the AI into a personal shopper. It guides users through product discovery, comparison, and decision-making. It also collects preferences, budgets, and needs, iteratively refines recommendations, and pulls live product and retailer data. The AI evaluates product pages, ranks options, provides personalized buying guides, and explains trade-offs. This makes structured, complete, and consistent product data essential. Brands need to clean and standardize data and strengthen PDPs.

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Miscellaneous

How US Merchants Fail EU Consumers (3 minute read)

US merchants often misread Europe as one unified market. However, consumer habits, languages, and trust cues vary widely. Germany favors detailed specs, strict return clarity, and payment after delivery. France prioritizes native language, brand storytelling, and culturally aligned presentation. The Nordics expect seamless mobile commerce and clear sustainability details, while Southern Europe is more price sensitive and focused on reliable delivery. Merchants need to tailor payments, logistics, and branding to each country.

Amazon's AI chatbot Rufus drove sales on Black Friday (2 minute read)

AI-powered shopping sessions delivered strong results on Black Friday. Amazon sessions using Rufus doubled conversion rates compared to non-AI sessions. Broader retail data showed similar patterns, with AI-assisted shoppers 38% more likely to buy. These tools were especially influential in high-volume categories like electronics and toys.

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