TLDR Marketing 2025-11-20

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News & Trends

The Future of Media Is Being Built on YouTube (6 minute read)

YouTube is becoming the hub for new media. It's drawing legacy publishers and independent creators. The Daily Beast and Complex are shifting to video to reach younger audiences and protect against AI disruption. Its monetization tools, high-quality attention, and low production barriers make it more profitable than text or short-form social platforms. Vodcasts, live-streams, and AI-assisted production are fueling growth. Creators now treat it as their main distribution point, building audiences before converting fans to subscriptions or donations.

OpenAI's Fidji Simo Plans to Make ChatGPT Way More Useful–and Have You Pay For It (13 minute read)

Fidji Simo is steering OpenAI toward product-driven growth, positioning ChatGPT as a paid utility for shopping, planning, and work. This will change how people discover and evaluate products. Pulse shows how AI can deliver timely, personalized guidance, hinting at high-intent opportunities once compute expands. OpenAI is also tightening safety and privacy standards, which will shape how AI experiences are designed. AI-native commerce is accelerating, chat is emerging as a key recommendation channel, and ad models are evolving beyond traditional targeting.

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Strategies & Tactics

How I run a LinkedIn B2B growth engine (2 minute read)

This author uses a simple LinkedIn playbook to drive over $1M+ in pipeline while spending only $300 per month on ads. It starts with consistent founder-led content that helped the startup reach nearly 15,000 new followers in a year. It then expands reach through influencer partnerships and boosts only top-performing posts, which deliver click-through rates near 20%. Daily engagement through comments, connections, and value-first messaging keeps the flywheel moving and creates steady visibility among the ICP.

8 marketing tactics that work on Boomers, but younger generations see through (6 minute read)

Marketing tactics that still appeal to Boomers, such as expert endorsements, emotional testimonials, and physical catalogs, often miss the mark with younger generations who expect transparency and verification. Boomers respond to traditional signals of trust like phone access, scarcity messaging, and authority figures, while Gen Z and Millennials rely on peer reviews, independent research, and digital convenience.

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Resources & Tools

A/B Test Result: Page Load Time (Performance) Pattern (2 minute read)

Talabat A/B tested a decrease in its homepage load time, which led to a measurable lift in revenue and orders. The time-to-interactive decreased from about 2.1 seconds to about 1.0 second, a drop of about 58%. As a result, revenue per user increased by 0.36% and orders per user rose by 0.34%. The results align with prior evidence that even small performance gains can drive meaningful business impact.

More ways to spot, shape, and understand AI-generated content on TikTok (2 minute read)

TikTok is expanding its tools to help users control, identify, and understand AI-generated content. This includes a new setting that lets users choose how much AI-generated content appears in their feed. It is also adding invisible watermarking to improve labeling reliability, which supports its existing systems that have already labeled over 1.3 billion videos.

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Miscellaneous

You can't dismiss AI ads as slop when they're winning in testing (7 minute read)

AI-assisted ads outperform traditional ones, scoring higher on emotion, attention, and distinctiveness. Even when recognized as AI-made, they evoke strong responses. AI lets smaller brands create cinematic, high-impact content previously out of reach. Ads also perform well with LLMs, showing potential for campaigns targeting both humans and AI.

Becoming the Creative Director of Your Career (3 minute read)

Think of a career as a creative project rather than a ladder to climb. Own the professional narrative, shape what work matters, and design how presence is perceived in every interaction. Treat roles, projects, and skills as parts of a larger body of work. Optimize for growth and enjoyment rather than just titles or salary. Cultivate instincts for when to pivot, pause, or fully commit, and bring intentionality and play to daily work. This mindset transforms work into a living composition, where each project contributes to a purposeful career.

US users want to quit Instagram more than other social media accounts (6 minute read)

US search data shows that nearly 2M users per month are seeking ways to delete or deactivate social media accounts. Instagram leads the list, followed by TikTok, Snapchat, Facebook, and X. Instagram's high user dissatisfaction is tied to a growing recognition of addiction patterns driven by algorithmic design and self-comparison loops. TikTok also draws concern for its time distortion and high reactivation rate, while Facebook sees regret-driven account recoveries despite privacy concerns. Platforms like Reddit, Pinterest, and Threads generate minimal exit interest due to stronger perceived value, niche use cases, or integration barriers.

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