 | Zuck is top of the attention leaderboard this week. Meta is doing Meta things, and we're all watching closely. | This weekend, we have the return of our Creator Column! Charlie Hills (who spoke at our Mindstream IRL event in July!) will tell you how he uses AI to win on LinkedIn. Keep readin'! | -MV | What's in store: | | Read Time: 6 minutes |
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| | | CREATOR COLUMN | AI Killed Generic Content. Now Experience Wins. | | AI Killed Generic Content. Now Experience Wins. | When I started writing on LinkedIn in early 2024, I sounded like everyone else. | My posts were polished, structured, and utterly forgettable. | I leaned on "tips" - those tidy, list-style posts that feel safe because they look like what everyone else is doing. | I even wrote one called "How to be a Better Marketer in 2024." | It ticked all the boxes: short paragraphs, clean formatting, a solid hook. | But it had one problem. | No one cared. | Engagement was flat. People skimmed it and scrolled on. | Then something shifted.
I stopped writing "how to."
And I started writing "how I did it." | That small pivot changed everything. | My reach doubled overnight.
Comments became specific - people weren't just reacting, they were relating.
Leads began referencing the exact stories I'd shared, not the tips I'd listed. | The death of generic | That's the reality of AI right now. | Anyone can open ChatGPT, type "10 tips for marketers," and generate a perfectly readable post in ten seconds. That used to be impressive. Now it's just background noise. | The internet is flooded with AI-generated advice that feels polished but hollow - text with no texture, frameworks with no fingerprints. | The writers who still win are the ones who sound human.
And not just in tone - in experience. | What cuts through today isn't information. It's interpretation. | AI can summarise everything that's been said before.
But only you can tell a story that happened to you. | What experience-led content looks like | I call it experience-led content.
It's specific, grounded, and earned. | The difference is easy to spot. | Weak: "10 AI tips for marketers." | Strong: "How I cut my LinkedIn writing time by 60% using a 3-step AI loop." | One is generic. The other is a story. | The second post carries something AI can't fake: stakes.
It names a result, a process, and a constraint - which instantly makes it credible. | Experience-led content rests on four simple principles: | Specificity – Your story names the niche, the context, and the constraint. Scarcity – Only you have your process, mistakes, and receipts. Proof – You can show artefacts, not just opinions. Trust – Readers see decisions, not platitudes.
| When those four align, the content feels alive.
It doesn't read like advice - it reads like insight. | Building a story bank | So how do you make this sustainable?
How do you turn "lived experience" into a repeatable system? | You build a story bank. | At Linked Agency, this is the first thing we create for every new client.
It's not a content calendar. It's an archive of proof. | Here's the process. | Open a blank Google Doc.
After each milestone - a campaign launch, a deal won, a mistake corrected - answer four questions: | What did I achieve? What am I working towards next? What did I do to move closer? What actually happened - obstacles, stories, context?
| That's it. Four answers per milestone. | Now upload that doc into a ChatGPT Project or any AI workspace that remembers context. | The next time you ask it to "write a LinkedIn post about my last campaign" or "draft a newsletter about my biggest mistake this quarter," it's not guessing. | It's drawing from your lived archive. | AI sharpens the words and shapes the structure.
But the voice - and the authority - stay yours. | The rule I live by | If a stranger could post it, rewrite it. | It's the simplest creative filter I've ever used. | Most people use AI to write faster.
But the best creators use it to remember better. | They feed it their past experiences - the failed launches, the customer conversations, the turning points - and let it build new ideas on top of that foundation. | That's how you scale storytelling without losing substance.
That's how you stay credible while using automation. | AI makes content cheap.
Experience keeps it valuable. | Tell the story only you can tell.
Show the receipts.
Then let AI handle the packaging. | Because the future of content isn't human or machine. | It's what happens when the two start co-writing - one bringing the speed, the other bringing the soul. | — Charlie
Founder @ Linked Agency |
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| | | POLL OF THE WEEK | If AI could join a group chat, what role would it play? | | Full results will be at the bottom of tomorrow's newsletter! |
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| | | THIS WEEK IN AI | Jesus, spreadsheets, and skincare: AI's wild week | | AI's mood this week? Overachiever. It learned finance, launched a fashion line, built a religion, and invented vibe-based coding , all while borrowing billions and calling it innovation. | Google just gave AI Studio a "vibe coding" glow-up, build an app in minutes, no code, no chaos, just ✨vibes✨. Bloomsbury's CEO says AI could help beat writer's block, the new "five coffees deep" cure for creative paralysis. Anthropic's Claude just learned Excel, data streams, and finance models , spreadsheet nerds are shaking. Pinterest dropped "Styled for You" AI boards, finally, an algorithm that gets your vibe and your wardrobe. Former Intel CEO Pat Gelsinger now runs a Christian AI startup called Gloo, Jesus.exe loading. PayPal's letting you shop inside ChatGPT, so yes, AI can now convince you to buy skincare at 2 a.m. Adobe rolled out new AI assistants for Express and Photoshop, Project Moonlight just entered the chat. Google's new tool Pomelli builds full brand campaigns for SMBs, marketing agencies are sweating. Character.ai is banning under-18s from chatting with AI characters — because "are you sure you're 18?" wasn't cutting it. Meta's borrowing $25 billion to fund its AI empire, every tech giant's hoarding GPUs like it's 2020 toilet paper.
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| | Crafting a Differentiated Marketing Plan with Influences from Marketing Greats | "Part 1: I'm the head of marketing for a [Industry] company that sells [Product] for [Department] teams. I'm working on a marketing plan that will help me reach our first 1000 customers. You're going to assist me in building that plan. I want your answers to be heavily influenced by 3 marketing greats. Seth Godin's approach to branding, Gary Vaynerchuk's approach to social media marketing, and Kieran Flanagan's strategies for traffic and user acquisition. Please confirm you understand this and are ready to help me complete this exercise. This exercise is incredibly important to my career. I need this to be the best marketing plan anyone has ever done. Part 2 … Copy the complete prompt here! → (It's too long for email!) |
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| Or… | |
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| | Our Image of the Week |  | Our favourite image this week was submitted by Celia: "an 80s-inspired anime still of a bionic bird " |
| Daily Image Prompt | A conceptual blueprint sketch of an apple farming scene |
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| Submit your artwork to Mindstream → |
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| #886.
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