 |  | From the editors of Event Marketer, in partnership with Sparks, comes the industry's most comprehensive benchmark study on experiential marketing.
Based on insights from over 1,000 Fortune 1000 marketers and event attendees, this year’s report reveals how live experiences have become the strategic centerpiece of the marketing mix—driving PR, purchase intent, and brand loyalty like never before.
What You’ll Discover
Experience is the Priority: 57% on average, of B2B and B2C will increase event attendance.
Impact & ROI Clarity: 61% of consumers are more inclined to purchase after an event.
Knowledge is Influence: 85% of B2B attendees feel more educated after an event.
Sustainability is Brand Strategy: 82% of brands have or are developing sustainability strategies.
What You'll Get
Full Research Report: 50+ pages of exclusive data and insight
The Stat Pack: A dataset of charts to use in your next presentation
Sparks "Insights to Action" Framework: A strategic guide to applying the top trends to your own event portfolio
... and more! | | | View in web browser
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