B-to-B Events Update: Ford’s Internal Engagement Play, Lessons from Ryder Cup, Convention Center Expansions

11.19.25 The eighth annual HLTH USA show brought together 12,200 healthcare leaders to network, learn and accelerate industry change. But in the age of "always-on," the engagement extends beyond the event. Enter: The HLTH Entrée Dinner Series, a program that allows senior healthcare profs to continue the conversation—off the record—over curated dinners in key cities. Making intimate connections over great food? Bon appétit. NEWS & CASE STUDIES Employee Engagement Six Strategic Insights from Ford's Approach to Employee-Dealer Engagement Ford views its employees and dealers as the brand's greatest ambassadors, and that makes nurturing the relationship between those parties key to driving business impact… Read more Venues If You Build It: Convention Centers Are Expanding to Meet a New Era of Events A wave of convention center expansions, from adding continuous space to modern amenities, is reshaping the venue scene for North American conferences and trade shows… Read more BEST PRACTICES & IDEAS Tips & Insights Three Production Tips from Main Stage Ceremonies at the 2025 Ryder Cup Get a peek behind the scenes of the production strategy that fueled the opening and closing ceremonies, and first-tee experience, at this year's Ryder Cup golf tournament… Read more 2026 Forecasting How B-to-B Leaders Plan to Push the Boundaries of Storytelling, Tech, Design We recap the key takeaways from Experiential Marketing Month conversations, and provide you access to our b-to-b-focused full digital class now on demand… Read more ABOUT THE B-TO-BEAT The B-to-Beat is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate event marketing teams. For advertising opportunities, contact Jon McLoughlin: jmcloughlin@accessintel.com Subscribe to Event Marketer | Find New Partners in The Event RFP Superbook View in web browser This message was sent to mufhandu.o.itsol@blogger.com To ensure delivery to your inbox, add us to your address book. Event Marketer * Access Intelligence LLC * 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 Update My Preferences | Unsubscribe | Privacy Policy | Contact Us

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