| The Only Survey of Experiential Creative Departments Ever Fielded | | Exclusive research analyzes creative departments at event agencies and trade show builders. The just-released Experience Design & Creative Process Benchmark Report delivers a rare look inside the creative departments behind the industry’s best-in-class event and trade show experiences. |  | Coproduced with Highmark TechSystems, the report dives into: - Department Structure. Staffing, team roles, how time is spent, which roles are growing and how responsibilities are divided by creative position.
- Creative Process. How departments function, focus and who works on what across RFP responses, ideation and more. Plus: how to improve creative processes.
- Workflow. How creative departments are partnering internally across strategy, operations, finance and executive teams to respond to clients (and win RFPs).
- Creative Output. The types of experiences being developed more frequently and the creative elements getting more play in live experiences.
- Artificial Intelligence. How creative teams are integrating AI into workflows and the tools they’re using.
| | | Get your complimentary copy of the report. | | | View in web browser
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